AmplifAI

How AmplifyAI built a winning go-to-market strategy

Crafting AmplifyAI’s path to market success

We led AmplifyAI through workshops to refine pricing, competitor analysis, and develop a go-to-market strategy.

Situation

Solution

Outcome

AmplifAI, a healthcare AI tech company, was preparing to launch its cutting-edge AI-driven diagnostic platform into new markets. However, the team lacked clarity on how to price the product, segment customer groups, and address the competitive landscape. They partnered with us to build a go-to-market strategy, refining their pricing models, conducting competitive analysis, and structuring a clear market expansion plan.

Defining AmplifAI value proposition

Challenge

Before working with us, AmplifAI faced several challenges:

  • Pricing Strategy Uncertainty
    AmplifAI needed a detailed understanding of how to price their product competitively while maintaining profitability. They were unsure whether a subscription-based, pay-per-diagnosis, or hybrid pricing model would resonate with their target customers.
  • Lack of Clear Customer Segmentation
    The company had identified potential markets but lacked clarity on how to segment their customer base. They needed to know which groups, such as hospitals, clinics, or private healthcare providers, would be most receptive to their AI-driven solution.
  • Competitive Landscape
    AmplifAI needed a thorough analysis of the competitors in both local and international markets. Understanding how competitors were positioning their products would be key to defining their unique value proposition.

Customer Research Workshop

Our approach

We approached AmplifAI’s go-to-market challenge with a structured design thinking process, focused on research, validation, and iterative refinement.

Here’s how we addressed the challenges:

  • Discovery Workshops
    We ran a series of workshops to help AmplifAI identify key players and competitors in the healthcare AI space. This included understanding how competitors acquired customers and analysing their pricing models. By the end of the workshops, we had refined AmplifAI’s customer segmentation strategy and drafted several pricing models tailored to different market segments.
  • Customer Segmentation and Market Expansion
    Through collaborative sessions, we identified and segmented AmplifAI’s target markets, focusing on hospitals, primary healthcare centres, and private diabetic care specialists. We also analysed regional and international market opportunities, prioritising markets based on competition, customer needs, and regulatory environments.
  • Pricing Model Refinement
    We developed a flexible pricing strategy, balancing affordability with scalability. This included both a subscription-based model and a pay-per-diagnosis option, allowing AmplifAI to cater to a variety of healthcare providers, from small clinics to large hospitals.
  • Competitive Analysis
    We helped AmplifAI understand their competitive landscape, focusing on both regional and global players in the AI diagnostics market. This allowed them to refine their unique value proposition and highlight their product’s advantages over competitors.
AmplifAI Pricing Strategy

The results

Our collaboration with AmplifAI produced tangible results, positioning them for successful market entry.

  • Refined Pricing Strategy
    We helped AmplifAI finalise a pricing model that balanced flexibility with profitability. This strategy allowed them to cater to different customer segments, ensuring competitive pricing while maintaining margins.
  • Clear Customer Segmentation
    By the end of our discovery workshops, AmplifAI had a clear understanding of their target customer base. This included specific insights into how hospitals, clinics, and diabetic care specialists would adopt the technology, allowing AmplifAI to tailor their approach to each segment.
  • Market-Ready Go-to-Market Plan
    With a refined pricing strategy, competitive analysis, and customer segmentation in place, we developed a go-to-market plan that positioned AmplifyAI to succeed in both regional and international markets.
"We appreciate the comprehensive support options you’ve outlined, especially in conversion optimisation. We see multiple opportunities for collaboration in these areas moving forward."
Dr. Meshari Alwashmi

CEO, AmplifAI Health

We can help you navigate competitive analysis, refine your pricing model, and build a tailored go-to-market plan that resonates with your target audience.

Contact us today to explore how we can support your product launch.

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